Color Street

Color Street is a US-based beauty brand best known for its 100% real nail polish strips, along with a growing line of hand and nail care and makeup products. The brand reaches customers through a nationwide community of independent stylists, combining a direct-to-consumer e-commerce experience with a distributed sales network that relies on the platform every day.

Operating at that scale means every release touches a lot of moving parts: the public storefront, stylist-facing flows, promotions, checkout, and the operational tooling behind them. Small regressions can ripple quickly across customers and stylists, which makes quality a first-class concern rather than a final step.

Plum partnered with Color Street under a team augmentation model, embedding QA engineers directly into their existing workflow. Our team integrates with their developers, product managers, and stakeholders, aligned to their cadence, tooling, and quality standards — without adding process overhead or a separate vendor layer.

Day to day, the focus is on protecting the experience of both end customers and stylists: exercising critical user journeys across the storefront and back-office flows, validating new features before they ship, and catching regressions early. The goal is simple — help the team move fast with confidence and keep the platform reliable for a business where every hour of downtime or broken flow has a direct commercial impact.