Bitubi
A B2B automotive marketplace built from product discovery to live PWA (progressive web app)
- Product Discovery
- UX Research
- UX/UI Design
- PWA Development
- E-commerce
- Information Architecture
- SaaS
When we started working on Bitubi, there was no product yet, only an idea: create a digital marketplace for professional car dealers to buy and sell vehicles between themselves.
Dealers were already operating, but transactions relied heavily on WhatsApp groups, calls, spreadsheets, and informal coordination. The goal was to bring structure to that reality without overcomplicating it and, ultimately, to enable real business between the parties.
The project took place in a **startup** context. There was no legacy system to adapt and no existing product to iterate on. Everything had to be defined from first principles: what the product was, who it was for, and how it should actually work in real-world automotive operations.
We began with a structured Product Discovery phase. Through stakeholder interviews, workflow mapping, and competitive analysis, we defined the first product version: what needed to be included in the initial release, and what should intentionally be left out.
The challenge was not simply “designing a marketplace.” It was translating real automotive business logic into a coherent system that could support role-based permissions, operational states, negotiation flows, vehicle lifecycle tracking, and controlled interactions between dealers while simultaneously establishing technical and UX foundations flexible enough to support other potential “Bitubis” (the name itself being a phonetic interpretation of “B2B”) in the future, such as marketplaces between real estate agencies or similar B2B networks.